In Heller/Harrison, New Jersey, LAZ Parking faced several enforcement and operational obstacles:

• Low compliance rates for both permit holders and paid parking users.
• High towing costs and frequent delays due to availability or scheduling constraints.
• Lack of after-hours enforcement options, limiting coverage and revenue recovery.
• Negative feedback from motorists tied to traditional towing.

Benefits

To address these challenges, the Heller/Harrison location began utilizing four self-releasing Barnacles, which helped streamline enforcement, boost compliance, and reduce friction for both enforcement personnel and motorists.

• Self-release capability: Motorists can pay via QR code or IVR to receive an unlock code, making release fast and frictionless.
• On-site dropbox: Allows for convenient returns.
• Rapid rollout: Training and system go-live were completed in under a month.
• Minimal staff involvement: Devices are quick to deploy, freeing up resources.

Results

The impact of the Barnacle deployment was immediate and significant:

• Permit sales increased 3% in the first 90 days.
• Paid parking revenue rose 5% in the first 90 days.
• Fine collection revenue doubled through the use of Barnacle.
• Enforcement time reduced to under 5 minutes per deployment.
• Towing volume dropped by 99%, reducing operational headaches and motorist complaints.
• Positive feedback from users who appreciated the self-release option over the inconvenience of towing.

Scalable Success

The Barnacle’s low overhead, minimal training requirements, and intuitive user experience makes it an ideal fit for properties across LAZ locations.

• Rapid rollout with minimal training or system overhead.
• Low staff burden ideal for properties without 24/7 personnel.
• Enhanced motorist experience through flexible payment and return options.
• Scalable and adaptable for various property types: permit lots, municipalities, and high-traffic paid parking lots.
• Reduces operational friction by streamlining enforcement and minimizing disruptions for both staff and motorists.

For LAZ Parking, the Barnacle has proven to be more than just a tool—it’s a smarter strategy. By streamlining enforcement, improving compliance, and reducing friction across the board, LAZ Parking in Heller/Harrison is delivering better outcomes for their customers.